The “digital transformation” is everywhere. At least almost everywhere in the media. Is there a new hype? Or is it just another buzzword of marketing strategists? The term is actually not really defined “sharply” – it stands for everything that is currently changing in IT. And that’s a lot.
The digital world requires more
Social media and mobile systems have recently reversed private and business life. The web has changed its character and has become an integral part of everything and everyone: television, driving, shopping, eating, sports, traveling, talking - the web, apps and communities are always involved >
Processes instead of systems
Companies that are themselves based on digital processes, here the number of hits. With their business models and their communities, they have become world-wide corporations. They do not have to transform. They were never different.
Digital transformation is a challenge for everyone else. For companies that have so far mainly represented traditional processes in their IT - order management, financial accounting, warehouse management. And now they realize that the digital world demands more that not only processes are redefined but also entire business models.
The online referral and the webshop were just the beginning. This has already been around 15 years ago and is no longer impressive. The audience is long gone. And it is another central aspect of digital transformation that users, end users, consumers, readers and viewers have their nose in front.
Often, they have private, more modern IT and better digital solutions than the companies they work for and work for them. However, they are always faster in current trends: While companies are still powering the business benefits of Facebook, customers are already on the next stop.
In the wake of digital transformation, companies must therefore rethink everything, especially their IT systems, and thus also their sourcing strategies. They need to focus more on their customers. Since this can be the least of its own force - and the question is whether it is also efficient - they need partners who are able to proactively support it.
Analysts at Gartner estimate that 70 percent of companies will change their sourcing relationships. Many CIOs think about whether they do not have to change their providers alike.
So far, sourcing strategies are strongly influenced by technology on the one hand and cost aspects on the other. Questions concerning the technology used, according to specific hardware, are obsolete in the context of digital transformation, because providers no longer provide systems but processes. How the provider provides his service, he needs to know.
More importantly, the provider understands and supports the new business processes and models, always in a timely manner. He must already know the trends of the communities before he talks to his client. Only in this way can it actually contribute to the added value of its customer. This also makes it clear that sourcing in digital transformation can no longer be viewed solely as cost aspects. This does not mean that costs would be uninteresting. However, aspects such as quality or process support will have to be considered more closely.
Previously, such was only taken into account insofar as it could be quantified in cost models. Outsourcing, for example, has resulted in an undifferentiated cost reduction. It was a great surprise when the planned savings did not come to a standstill, because inadequate service quality or lack of scalability required expensive compensatory measures.
Digital transformation requires a more comprehensive, value-oriented approach. Sourcing is too complex to reduce to a single computation size.
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