The conversion rate (CR) falls alarmingly low in online shops. This means that very few of the numerous visitors to a website are very few buyers. The overwhelming majority decide to leave the online shop without buying a product again. This is confirmed by countless studies.
1. Simple and intuitive navigation
Andreas Wöß, product manager at Verio Europe, is sure that the right shop solution will enable the conversion rate to be significantly increased in a few steps.
2. Unambiguous texts and picture elements
The following six tips will show you what you need to consider when designing an online store to make more visitors become buyers.
3. Use custom buttons
An uncomplicated navigation through the website of a shop is of great importance for its success. It should be uniformly designed and intuitive. This can be supported, for example, by meaningful menu items. They guide the visitor quickly and directly to his desired product and prevent him from leaving the online shop after a short time. This is actually happening very often, as prospective customers are usually impatient and frustrated when they are not fast enough to find what they are looking for.
4. Fast page layout
An equally important component of the website is the product search. It should provide the visitor with matching search results if he does not enter complete or inaccurate product names into the search field. Appearing during the search input suggestions for desired product names, this helps the seeker very much.
You should also pay attention to the correct use and the clear design of the text and picture language. Not only correct spelling is essential, but also detailed, unambiguous and completely elaborated descriptions of the products offered in the online shop.
The text elements should support you with appealing product photos. Together, they provide a clear view of the product information and thus prevent the potential buyer from asking for missing or unambiguous information through inquiries.
The visual highlighting of individual buttons is also a way to increase the conversion rate of an online store. You should use the scope of the color, font and size of a button and design important buttons. The very important button "add to shopping basket", which allows the prospective buyer to become a buyer step by step, should be visually highlighted by the other buttons.
Short loading times of the website are not only essential for SEO reasons. In order to ensure that they are as low as possible, ensure optimal file and image size for product photos. A modern online shop solution with automatic image size determination and conversion provides quick and easy help.
A good online store solution should provide functions that have a trust-building effect on prospective buyers and potential buyers. Cross-selling is a very advantageous option. It offers the prospective buyer, based on previous orders, automated product recommendations according to the pattern "Customers who bought this product also bought ..." for future purchases. The possible customer is presented with a range of offers.
External quality seals, such as Trusted Shops, as well as internal product evaluation options for customers, are also beneficial for a conversion rate. In the form of positive "feedbacks", they provide a good basis for the acquisition of additional buyers and customers.
In order to ensure a simple ordering process and fast purchase processing, the customer has to have clear information on prices, the terms of order, delivery and payment. There should also be clarity about the possibilities for withdrawal, which are redefined within Europe and the shipping costs. Full details of shipping costs may, for example, never be underlined.
5. Cross-selling, seal of quality and product evaluations
6. Order and payment
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