The fact that the Super Bowl is now much more than a football game and where sports and commercial interests are at best balanced is illustrated by the now around 8 million US dollars that big companies can afford to spend every promotional minute during the big event Code>
Bud Light "Ian up for whatever"
With a view to the gigantic audience experience of the live broadcast, the creative minds of the advertising industry have been a true contest in the design of commercials for years, and are trying to go beyond creativity and starpower.
Toyota "Big Game Ad starring Terry Crews and the Muppets"
Transformers, Captain America and Co .: The Super Bowl Kinotrailer
Dannon Oikos "Full House Reunion"
This year, in the midst of the spectacularly organized supporting program, the audience was presented with a seemingly endless number of elaborately produced advertising clips, in which a star ensemble came into play, in addition to which many Hollywood blockbusters of the past years had looked old .
Budweiser "Puppy Love"
The funniest promotional videos of the week
Next to the table tennis Arnold Schwarzenegger in an absurd presentation and "Matrix" star Laurence Fishburne, who breathed new life into his parade role as Morpheus, among other things, talks to Ellen DeGeneres, the talk-master with three bears and a wolf
What came to mind the creative departments of the advertising industry in amusing and heart-warming concepts for their advertising campaigns, you can see here
Jaguar "British Villains Rendezvous"
Kia "The Truth"
Cheerios "Gracie"
Carmax "Slow clap" / "Slow bark
GoPro "Red Bull Stratos"
Beats Music with Ellen DeGeneres
Budweiser USA: Super Bowl XLVIII Commercial | "Puppy Love"
Jaguar 2017 Big Game Commercial | British Villains 'Rendezvous' Jaguar USA
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