The web-based analysis tool Sistrix Smart shows slumbering potentials in search engine optimization. The free offshoot of the large Sistrix toolbox also enables interested newcomers to get a smooth start into the topic of SEO in their own and customer projects. Because typical errors are not only listed: Sistrix Smart also shows you how to fix them.
Sistrix Smart for SEO Beginners
SEO for web projects, especially with regard to optimization for Google, has not been a task for a few years now, which a website owner can do manually by the way. It is important to keep an eye on important indicators, to monitor rankings and keyword development, and to publish error-free code despite constantly new content and development of the structures, which is then also optimally prepared for searchability in the most important search engines.
Fast and straightforward
Too complex and too many are all the details you need to consider, and you can expect them to rank in the Google search results. Even with smaller projects and blogs, webmasters today only retain the overview of errors in the structures, rankings and upcoming optimization measures with regard to texts and structures using powerful online tools. Starting with the analysis possibilities with the free Google Webmaster tools provided up to the professional dashboard for several hundred Euro monthly, SEO users have numerous evaluation and monitoring options available, which should facilitate the regular work with their own data >
Smart Analysis: Errors, Notes, Monitoring and Tips
Regularly, because the optimization of a web project is never completed: Even if you run a small and clear page with good rankings, where content is not much in terms of content, a competitor of important keywords can suddenly get a better position and so the The need for more action - or Google's fine-tuning of its complex algorithm for further quality filters, and adjustments are needed to keep the position in the long term.
Always compare several tools
Only those who work with their own data, keep track of keywords and structures on a weekly or monthly basis, notice this need for optimization at all times. Here, as an organizational aid for the monitoring and analysis of the data stock, SEO dashboards come into play, which send automatic reports on rankings and structural analyzes by e-mail, so that little effort is made to notice smaller and larger problems and keep an eye on the competition.
The popular award-winning Sistrix toolbox is very popular with SEO professionals. Besides the competition analyzes, it is also possible to make a lot of useful analyzes about the data on the website. High quality has, of course, its price, the use of the "big" Sistrix toolbox starts at 100 Euro monthly for a single of the five available SEO modules - these are ongoing optimization costs that are prohibitive for beginners or webworkers with new or smaller projects Are at least insane.
A gap that Sistrix Smart fills as a smaller variant for SEO beginners: the online tool for beginners is completely free to use, and no introduction of a price model for Sistrix Smart is planned for the future either. Restrictions are also available for the free Sistrix Smart: Per person, you can only analyze one domain, which is automatically crawled automatically once a month. It covers up to 1,000 pages of the registered domain, even if the website itself has a larger scope.
You can then monitor up to 100 keywords with the weekly ranking check. With Sistrix Smart, you choose these keywords or search phrases from a set of more than 20 million keywords, but you can not suggest your own additional keywords here - for creating new keywords and other professional features, the tool automatically recommends the "Sistrix Optimizer" "From the extensive Sistrix toolbox in the payment version.
To get started with the optimization of websites with analysis dashboards, however, the tool is suitable in spite of these limitations, because it is designed in such a way that even complete SEO beginners learn to recognize and fix structural errors. In addition, no login procedure can be organized faster than with Sistrix Smart: Simply enter the domain to be analyzed and a valid e-mail address under smart.sistrix.de, you will already receive an e-mail with the access data and a link that contains the direct log-in The free account.
SEO: The Best Google Tools (www.pc-magazin.com)
As soon as you click on it, your Sistrix Smart account is active. In less than twelve hours, the mail came with the info that the website check of the current data stock was completed and the evaluation would now be available in the Sistrix Smart account. After the log-in, you are on the Dashboard Overview page. A selection of competitors and the first keywords are already given, but you can edit them at any time via the settings - with the stated restriction that only the regularly monitored keywords are available.
Already on the homepage of the dashboard of SISTRIX Smart you can now go seamlessly into the website check and click on which errors were found. Here are meant structural errors, such as missing title tags, incorrect 404 pages, and links that lead to void. It is also displayed if meta descriptions and page titles are too long or too short, headings were duplicated, and content can not be captured. The results of the SEO spider are listed in a clear way and can be clicked one at a time to be systematically cleaned in sequence.
In each case, the URL is which, what the problem is, and why you should fix it, including the respective information. The further notes and explanations are detailed and comprehensible, so that a complete SEO novice can read in, if necessary. They are laid out in the Lexicon style with practical examples, so that all connections and necessities can be developed without exception. In the menu for monitoring the rankings, a graphic with the development of visibility is displayed in the search results of Google as soon as the account is 14 days old or measured values are available for at least two calendar weeks.
Sistrix Smart as a tool for customers
Starting with the start of the analysis, you can see the lost rankings in the overview with the ranking positions at Google and you can look at the changes in relation to the previous week, in order to be able to counter-targeted losses. You will also find the option to edit keywords, and you can see the date from which the data is collected. The keywords are also used as a basis for the personal visibility index compared to the competition. You can select up to 100 keywords for the analysis - most of the time keywords are included in which your own domain has good rankings, the values for the "Personal Visibility Index" are usually much higher than the values in the "Sistrix Visibility Index" .
SEO and online marketing for customer growth use
Sistrix Smart from the perspective of professionals and alternatives
The Sistrix Smart help says: "It is also possible that, for example, the" Personal Visibility Index "of a relatively small web shop for high-quality Hi-fi headphones is higher than Amazon's competitive compare." How fast a page loads and whether it is reliably attainable is becoming an increasingly important ranking factor in times of increasing mobile use. In the overview about the availability of the supervised project, it is not only possible to see when and how often a website had problems, but also whether the file size of the homepage should be checked and whether the response times of the server are sufficiently fast. If there are regularly outliers, the concrete problem solving, which can range from caching the contents to the change of the provider, to a more powerful server requires.
Note: In this analysis, only the start page, the measurement of reachability can be only a general reference. In the case of deeper structured websites, whose visitors are often found on campaign pages and other sites by search engines and landings, and which do not even call the homepage, these values are not meaningful enough to assess the performance of the server. The settings of Sistrix Smart then also provide the basic functions for password management, etc. and the possibility to rework the competitors proposed by the software at the start and to enter their own selection.
Which tools and toolbox are suitable for your own projects and whether Sistrix Smart is only a supplement or a sufficient option depends entirely on the needs and size of your website, see "Sistrix Smart from the perspective of the professionals and the alternatives". The offer of other free-of-charge tools such as the META Description Crawler for analysis and optimization of description texts, various text analysis tools and keyword checkers like SEOrch is getting better and better. These can also be combined cost-effectively with one another and with Sistrix Smart.
An axistest in the form of a comparison with the high-quality professional toolboxes, which are usually also provided as a free test version, is always worthwhile and it is also clear that without optimization and monitoring it is no longer possible to operate a long-term successful internet project . Optimization can not be operated just once every few months: Whoever works with an SEO dashboard benefits, inter alia, from the fact that their own data can be recorded and compared over a longer period of time. So you have to set your own keywords and monitor long-term project phases - so the effort is worth it, the tool should really cover as many functions as possible.
It is also very pleasant to be able to access all important data in just one interface after just one log-in, instead of having to combine evaluations of different tools first to obtain a complete picture. From the point of view of SEO professionals, Sistrix Smart reaches its limits very quickly by limiting to only one project with up to 1,000 pages and limiting to 100 keywords. This scale is, however, ideally suited to provide small and medium-sized customers with an insight into SEO analysis and optimization needs.
The registration with Sistrix Smart is so fixed and the analyzes and necessary steps are so clearly documented that the tool offers as a good way to show customers in the current project, which details they should pay attention to during the content creation. For a "test" of the larger toolbox, the free Sistrix Smart is very well-thought-out and indeed sufficiently comprehensive and powerful to monitor the most important keywords and competitors roughly and to correct important errors.
SEO for mobile websites
Through the detailed accompanying information on the optimization the conceptual maintainer of a web project is relieved by much convincing work and can show the customer the appropriate analyzes with few clicks to argue for a necessary measure. Even better: You can delegate the processing of too long descriptions, short titles and the knowledge about the use of the most important keywords to the customer. This person knows his own topics anyway and knows how the project will ultimately benefit by actively participating in content optimization.
The Sistrix Smart Mix of performance and limitations can even help to convince customers of the need for a cost-intensive professional toolbox. In order to bring the topics of SEO and on-page optimization to the front and to create a regular occasion to talk about the further development of the site in terms of rankings and content, and as an entry into the complex subject areas of professional search engine optimization, Sistrix Smart is a perfect one Starter tool.
"Good for a first impression and therefore suitable for beginners"
SEO expert Birthe Stuijts finds Sistrix Smart recommendable for a first impression - especially for SEO beginners, since the found errors are explained intelligently and parallel tips for the cleanup are given. However, she also says quite clearly: "Professionals and all others who want to work on projects in a success-oriented manner always use several tools in the optimization of Internet projects in parallel, and then combine the results.
Indispensable for large pages, shops or sites whose operators and agencies work daily or several times a week are tools such as onpage.org for the technical page and searchmetrics, Sistrix or XOVI, to get information without delay and consistently all Optimization potential and to make full use of it. The different tools also have quite different strengths, so there are big differences, especially regarding the keyword databases. With Sistrix Smart you can watch a handful of keywords compared to some selected competitors, even over a longer period of time.
The result is presented in a simple graphic, so you can immediately see how you perform directly compared to the competition. The downside: only keywords from the Sistrix database can be observed, interesting niche keywords are not covered. "For regional pages, Birthe Stuijts recommends, for example, the keyword database of the Manhattan tools.
If the 1,000 pages registered in Sistrix Smart are not sufficient, they suggest the strucr starter package, which can be used to crawl up to 10,000 subpages. This page also contains hints and help texts for the markup and internal links, so that source optimization is possible - especially very large pages often have structural problems such as duplicate content, which are then exposed by strucr to the depths
The Google Webmaster tools are also free for beginners and professionals alike. Although the data must be viewed as subjective, they give a clear overview of how Google looks at the website. SEO expert Stuijts therefore recommends beginners to take the time to really read all the basics of the Google webmaster tools and to examine the offered information regarding optimization potential for their own domains. Especially new pages can be "pushed" faster with the Webmastertools in the Google search engine index, and the result can be checked also within seconds, which is not the case with other tools, since these are not so close to the Google- As the Webmaster tools, which can also be integrated 1: 1 into Google Analytics.
As a free tool for the regular check of the loading time, which is also known as an SEO factor for good ranking, Birthe Stuijts advises to gtmetrix. This application combines Google PageSpeed and YSlow, and it is well-prepared to show where bottlenecks are in the loading time of a page. In addition, Web developers with the appropriate technical knowledge, they also recommend the Web Developer Toolbar by Chrisp Pederick.
"For success-oriented SEO, you are more likely to rely on larger solutions"
Maximilian Euler, Managing Director of the ayudo.de Online Marketing Agency from Hannover, also recommends Sistrix Smart's big toolbox brother as a proven standard software for search engine optimization for all companies that take SEO as a marketing discipline seriously. Sistrix Smart, he sees as a good solution for every beginner, who is afraid of the cost of a great application and only once very small. He also says, "Professionals who are serious about their projects and are also investing in the long term are looking for a bigger solution like Searchmetrics, the Sistrix Toolbox or SEOlytics.
In the area of Linkmonitoring, Linkakquise, Linkbuilding, I would then recommend the LinkResearchTools by Christoph Cemper. There is hardly a more comprehensive solution on the market. Also very high-quality is Onpage.org for everything on the basis of the onpage optimization. "For smaller projects Maximilian Euler calls the ambitious webworkers the cost-effective desktop tool Screaming Frog.
For a low annual fee, this tool quickly identifies structural problems on a website and then optimizes them for the search engines. MAC users can use Integrity as a desktop tool. The keyword monitor from Christian Schmidt is called as tool Keywordmonitor, to track rankings in search engines on a daily basis, and Linkbird of Nicolai Kuban is also recommended.
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