Sixpack mobile applications is a young, fast growing and pioneering company specializing in mobile e-commerce. The company develops mobile applications for the leading platforms iOS and Android, builds complete mobile shops for ecommerce retailers and offers its customers instantly deployable mobile app solutions from a single source.
M-commerce on the rise
Currently, the company is still concentrating exclusively on the Dutch market, but plans to expand soon in Europe. The six pack portfolio already includes 40 apps, which together have achieved more than 3.5 million downloads. The company's customers include brands such as Autotrader, Lenco and ADP.
Fluctuating access codes
Online shopping is growing in popularity, as people are more and more focused on shopping comfortably and flexibly from home. At the same time, the use of mobile devices, such as smartphones and tablets, is growing as well, thus also the demand for mobile commerce offerings, which allow users to order products anywhere on the way.
International expansion
Since websites are the core business of Sixpack, stable, secure, flexible and fast connections are indispensable for the company. Companies that are developing six-pack mobile applications need robust and resilient connections, so their customers can buy products very easily.
A reliable partner for the expansion
Buying advice: Shared web hosting provider
Since customers are quickly reluctant to leave the online shop when transactions are unsuccessful, short failures often result in sales losses. For this reason, Sixpack needed a trusted hosting provider with the resources to resolve any hardware problems that might occur without affecting business activity.
In addition, customers are requested to specify confidential payment details when ordering, so that it has to be ensured that the entire order and payment process can be carried out safely and securely. Sixpack had to ensure that all information was securely stored and periodic backups were created to ensure 100% that websites and customer information could not be abused internally or externally.
A further challenge were the strongly fluctuating access numbers on the online shopping sides, especially tips at very shopping-intensive times as for example at the Christmas time. In order to ensure the optimal download speed and the best possible customer experience despite different utilization rates, Sixpack needed a very flexible and scalable IT infrastructure.
Last but not least, the hosting partner should operate internationally since Sixpack is planning to expand to the United States and other European countries in the medium term. Therefore, a partner was sought who could provide the necessary infrastructure and also offered the opportunity to grow together.
The choice finally came to the hosting provider LeaseWeb, which was able to convince Sixpack in terms of stability, scalability and security as a partner for the company as well as its retail customers. With its global network, an availability of 99.999 percent and a bandwidth of currently more than 2.3 terabytes per second, LeaseWeb offers a highly redundant computer architecture. Thanks to a variety of peering connections, it is also possible to switch to alternative Internet routes at any time.
For the hosting provider, 24/7 support and hands-on service were also provided - LeaseWeb has a support team that can closely monitor the network and identify vulnerabilities before problems arise. Last but not least, LeaseWeb provides the scalability needed to deal with the highly volatile traffic figures on the websites.
Boudewijn Verkerk, CEO of Sixpack, says: "As we are working towards the market entry in the United States and France next year, we were looking for a partner to cover the entire European market, as well as the scaling opportunities LeaseWeb offers us Is now much better positioned for successful growth than we would with our own servers. "
Sixpack has been working successfully with LeaseWeb since November 2011 and had no downtime during this time. "We are impressed with the service and the products and feel confirmed to have found a reliable partner in LeaseWeb that shares our passion for mobile commerce."
Service quality instead of downtime
The fact that existing and potential LeaseWeb customers have always been satisfied with the quality of service makes us optimistic about the future, "Verkerk summarized the collaboration.
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