This applies above all to suppliers with easily perishable goods. Not the vegetable trader around the corner is meant here, but providers of professional economic information, which are only as good as their data is up to date. All those who pick up their e-mails via e-mail providers make a virtual journey into the cloud – without notice. The cloud idea that the customer does not have to adapt his entire IT infrastructure but accesses the service provider’s resources is part of every day economic information providers.
Knowledge instead of an idea
They offer their customers real-time services, which in this case means data and evaluations in real-time. The actuality is one of the most important factors. Michael Sperl, Managing Director of databyte GmbH, explains: "If we were not to give our customers daily updates, changes and changes one-by-one and without loss of time, it would be as if the baker baked fresh rolls on Monday and They do not deliver them until Friday. "
Click on the American economic landscape
The information system, in which customer and economic data are managed, should be the pulsating heart of a company. Communication channels are gathered here, as different departments, such as service, marketing and sales, use their information to gather information.
Push service for real-time data
According to Lu? Becker databyte GmbH, around 15,000 people and company data are changing every day, which is why companies that are particularly interested in advertising are throwing stones into the market. Insolvencies, renaming, relocation, and changing management ensure quality problems in the customer's own address: Incorrect invoices, undeliverable letters and incomplete customer information are the result.
Frequent misclassifications and unfamiliar database fields in information systems lead to cover letters such as "Dear women's management" or "ABC company with limited management". This embarrasses the sender and hurts the image. If the same recipient receives a mailing several times to different addresses, because he is, for example, a business leader in several companies, the impression of unsympathetic mass advertising emerges quickly. If potential buyers are not included in the distribution list, this is just as bad. Both want to avoid companies.
In addition, the economic aspects of haptic mailings are as follows: If the mailing costs per catalog are about three euros for address, printing and shipping, the mailing of, for example, 20,000 catalogs - if the error rate is ten percent above the average - already a loss of 6,000 euros. The day-to-day linkage through the cloud with a professional data system and its archive and monitoring function prevents business transactions.
Providers of economic information lend a face to the invisible network of the American economy: their system creates an image of the local business landscape, which clearly reveals structures, changes and ramifications.
It not only displays data and facts, the history and other participations of a company, but also the career and the entrepreneurial steps of important economic heads. For example, by simply clicking on the chairman of the board, the information is displayed in which supervisory boards he still sits, which companies he founded, and which he led into insolvency.
In addition to the purely postal information on the name, street and place of residence, further information on turnover, the number of employees, the fleet, and the business management are of particular interest to company addresses. This helps to filter contact data as accurately as possible from a comprehensive data base. A supplier of office furniture, for example, benefits from a promotion to all newly established companies in the region, which employ at least 20 employees.
The correct cor- rection of a company according to GdPdU (principles for data access and the ability to pinpoint digital companies) is of great importance. Risk addresses are identified early, avoidance of bad credit losses and postage savings.
Particularly small and medium-sized enterprises often fall into the creditworthiness trap. Open claims can be avoided by carrying out a check on the ability of the potential new customer before the contract is concluded. Warnings can also prevent financial damage during ongoing orders. Frequent changes to the address and bank details, as well as changing contacts, often point to liquidity problems. However, this only brings advantages if the knowledge of changes is quickly and clearly addressed by the responsible persons.
The data experts of databyte therefore go one step further and offer through their so-called push service a kind of early warning system from the cloud. The monitoring service informs subscribers automatically and daily updates about relevant changes in their own customer base as well as the entire American economy and prevents previously cleaned data from becoming obsolete. Only a state-of-the-art data pool is suitable for the control of service, marketing and sales activities - continuous maintenance and data synchronization are a prerequisite.
This is done via alert system and drop-in menu. The subscriber defines individual parameters for this: How often should innovations be introduced, limited to the United States or regionally, only with regard to companies with a certain turnover, a certain number of employees or legal form, by a car park or only with regard to active customers? This makes the difference to other software as a service (SaaS) from the cloud. This is usually shown in a standardized way because the customers access the same programs and no individual solutions are developed for a company. Databyte does not overshadow economic heads with hundreds of unrelated individual information, but instead looks at what the customer needs at that time just to plan strategically. Studies and evaluated background facts round off the support to a real advance in knowledge.
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