Nine out of ten companies are according to the study ready to maintain or increase their investment in mobile technologies over the next 12 to 18 months. One of the reasons for the increase in investment is the directly measurable impact on speed and productivity. For example, half of respondents reported an increase of more than ten percent in employee productivity as a result of the introduction of mobile technologies.
Transformation of business models
Based on the responses from more than 600 respondents in 29 countries and eight industries, the report "The Updating Mobile Enterprise: Setting the Strategic Agenda" emphasizes the business advantages of deploying mobile technologies that can fundamentally change interaction with customers Development and provision of innovative products and services to the market.
Challenges and Opportunities
The report also examines in particular a subset of respondents, the "Mobile Strategy Leader". These are organizations that already have a clear direction for their mobile strategy and understand this as a competitive differentiating factor. Of the questioned "Leaders", 73 percent report measurable returns on their mobile investments, while 81 percent say that mobile technology has fundamentally changed the way they do business.
Business transformation: The strategy leaders make it before
To bridge the gap between leaders and peer groups, it is important to explore how core mobile business challenges are currently addressed within organizations. While many mobile companies are pursuing several innovation paths, the majority of the leaders (62 percent) focus on innovation in the business model, meaning that they redefine their role in the value chain.
Analytics
Today, Mobile is a fast-paced game changer for business transformation, bringing innovation and interaction to a new level, "said Kevin Custis, IBM's Social Business and Mobile Practices Leader." It would be far too short to just call Mobile New device or a new channel for transactions. The organizations that are the first to come out of this transformation will be those who prioritize mobile technology to create new business models and customer experiences.
While only 20 percent of companies today believe that they already have a superior or leading mobile strategy compared to their competitors, more than twice as many (44 percent) believe their mobile strategy in the next three years before theirs Competitors. Mobile leaders are investing heavily in bringing your own device strategies (BYOD). While leaders are more than twice as likely to have a BYOD approach for employees (66 percent vs. 32 percent) compared to other organizations, the leaders are more likely to provide the necessary support to make these programs successful, with well-documented policies and IT - Support.
In order to effectively support BYOD initiatives, however, companies should first evaluate the various mobile applications in the organization, such as access to apps for improved customer service, and not just the devices they are willing to support
While the data show that strong advances in the mobile sector are taking place, global organizations categorized as mobile strategy leaders are in the minority (14 percent). According to the report, the three major mobile challenges for organizations are
Mobile strategy leaders emerge from the mass of companies in several relevant categories such as analytics, speed, integration and security.
About 70 percent of surveyed leaders describe themselves as effective in areas such as handling structured and unstructured mobile data, dealing with large amounts of data, analyzing mobile data, and deriving decisions based on these data. Less than 37% of non-leaders feel able to deal with these issues.
The survey results highlight one of the key strengths of an effective mobile environment: providing timely information delivery to serve customers regardless of location. 58 percent of respondents report that a key benefit of using mobile technologies to improve productivity is the faster response time to customers. In addition to focusing on the expansion of their network infrastructure, 78 per cent of the Leader Group (44 per cent of non-leaders) plan to increase their investment to enable employees to work outside the office.
Mobile strategy leaders call integration as an area where they were more successful than comparable other companies. 70 percent of the leaders indicate that they were successful in building interoperability with other systems, using APIs for external or cloud-based data services, and providing a service-oriented architecture (SOA), as well as sharing information between systems Devices. Only about 40 percent of non-leaders report successes in these tasks.
Mobile strategy leaders recognize the importance of securing mobile facilities. 79 percent report that their organizations have introduced well-documented guidelines for employees to deploy mobile technologies (compared to 48 percent of non-leaders). Overall, leaders are more effective in addressing mobile security issues. They prioritize their actions around the protection of data, the establishment of secure connectivity and device management.
Speed
Comparisons of the financial sector's responses to other sectors show how this segment of the economy is already prioritizing mobile technologies. For example, 51 per cent of the bank organizations report a measurable return on investment of their mobile initiatives compared to 34 per cent of their peers. In terms of employee productivity, the areas where banking organizations stand out are the use of mobile to develop internal collaboration, provide distribution tools, and set up self-service employees.
Compared to Mobile Leaders, many banking organizations still have catching up requirements when using BYOD. 37 per cent of respondents say their bank has a BYOD approach - compared to 66 per cent of the mobile leaders who implemented BYOD.
Integration
Security
The financial sector is at the front
No comments:
Post a Comment