Television and the Internet are growing together. This statement has been heard for years, but the convergence of the media does not really want into our heads. Television we connect rather with relaxation in the evening, with to sprinkle with as high-quality entertainment.
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The Internet, on the other hand, comes from the world of work and is a very active pastime, because the number of offers from which you have to choose your information is high. It is unimaginable to call up a website and then look at it for an hour without interaction - just as you're accustomed to using classic television.
Each portal is different
Surfing is a more personal affair. With the partner or the family you can look at a film, tweet together or news networks, but no more as well as read a newspaper together.
When the old and new media are brought together, one has to rethink and only take the best of the original forms. Smart TV is supposed to offer more interesting content for everyone than the classic flicker box. It should be more fun and relaxed than the Internet.
The easy selection of great content and their stress-free presentation for the larger viewing distance are decisive. In addition, the handling should work intuitively and quickly with the remote control.
Obviously, unchanged sites on the TV are not useful, but some specially prepared content is much more fun than on the computer screen. We want to show you which content is currently available on four selected portals.
The important question, which contents in what form on the TV screen are brought, each device manufacturer has answered for itself. In the run on the smart contents no company wanted to let the company look into the cards and rather the competition before completed facts. A well-prepared portal and cooperation with the right content providers is crucial for the acceptance of the web TV portal.
The quality of the services offered is just as important as their quantity, in order to provide the customer with the offer of his choice. Through these new features, one promises better sales of the top television and perhaps even some money from the content providers. It is ultimately about money, and the corporations do not have fun.
The collaboration on a common standard for Smart TV has therefore not considered a manufacturer of the first hour. Exactly the opposite is the practice: in order to be able to sell its TV devices as the best interactive, each TV producer has entered into exclusive cooperations with content providers and, if necessary, adapted the hardware to their requirements.
In the first generations the worst case for the consumer emerged. The ARD and ZDF media councils were quite open for a fast implementation. Philips was particularly active here. Anyone who wanted to borrow the many HD movies from Maxdome, but this was only possible with an LG TV, because the right rights management was integrated.
Football fans watched great film content from the DFB and from the World Championship - but only on a Sony TV. And Skype friends could only talk about Panasonic or Samsung devices.
While most manufacturers used their web portal as an additional video input, that is, alternatively to television, Samsung specialized in Yahoo! Widgets: small applications, which could be displayed as info next to the TV picture. As a multimedia veteran, Loewe concentrated on Internet radio and webcasts, but left out a lot of colorful portals.
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