SEO experts will find

What do you do if you are looking for a specialist for a topic, but do you know neither yourself nor your acquaintances? For example, a tax consultant who is familiar with the construction sector? Or a lawyer who is fit for media law? Or a business consultant with experience in optimizing business processes?


Professionals for specialists


Most people are using the PC in such situations today, and are using Google & Co. to find the right keywords to find potential support. This is why it is important for companies today that their website is quickly and frequently found in search queries - for example, because it is displayed far in front in the hit lists.


This is not the case with many websites. The reason: They are often optical


"Gorgeous", but unfortunately they were not optimized by the agencies, which they created, on the web search. So you do not get to it at all in search queries or very late.


Registering companies, they often consider employing a search engine optimization specialist (SEO), a specialist who optimizes their website. For example, to increase the access numbers to their website. Or their website in the hit lists is not far behind the competitor sites. In the following, we will give you some tips on how to search for such an SEO specialist.


Tip 1


Ask first-time acquaintances and business partners if you can recommend an SEO support. If not, check out some websites that are well on the net, in their source code or imprint, if the SEO support is called there. For example, you may be looking for small providers that you can take care of (and which a small business can pay).


Tip 2


If this does not help, search for search engine combinations such as "search engine optimization consulting" or "consultant optimization website search engines" at Google & Co. First of all, create a list of potential supporters. Make a big question mark behind all potential candidates who are only on the first hit pages due to Adwords ads. Because a SEO specialist should be able to bring his page forward without such ads.


Tip 3


Check out the websites of the potential supporters. Are they really SEO specialists or advertising agencies that claim to be fit for "search engine optimization"? The practice shows that in many "creatives" this is not actually the case.


Tip 4


Call on the potential supporters. Ask them which keywords they have optimized their own website. Then check out these terms by entering Google & Co., how well the candidates are based on their own keywords. If your conclusion is bad or only mediocre, you should exclude the support. Because an SEO expert should at least be able to bring their own website to the front of their keywords.


Tip 5


Ask the remaining candidates to tell you two or three sample customers whose web pages they have optimized search engine optimization - along with the keywords they've optimized these pages for. Then check out how well these customers are actually related to the keywords.


Tip 6


Name the remaining candidate the most important keywords to which you want to optimize your site. In this case, you should also name the candidate two or three general terms such as "coaching" or "business consulting" or terms like "project management", where you have very strong competitors such as universities or large companies around the front lists

Then ask the candidates for an estimate of how far they can get your website up and running in Google & Co. hit lists. Be cautious with all providers who promise you the most general or highly competitive terms "We bring you or your company to page 1 or 2". This is often unrealistic.


Tip 7


If you can not land well in front of a highly competitive search term such as "project management" or a generic term such as "coaching," ask the potential supporter for a suggestion as to how it still achieves your most important target customers .


A solution might be to optimize your website instead of the term "project management" solely on keyword combinations such as "Project Management Autoindustry". Or instead of the term "coaching", use the terms "sales coaching" and "sales coaching" - as long as this fits your positioning.


Tip 8


Ask the vendor whether, and if so how, he can help you build links to your website so that your website is ranked better in Google & Co. ranking. Exclude all providers who suggest to buy such links. Because this is punished by the search engine operators, if you register, with a kind of "space reference". This means that your website will either no longer be displayed in search queries, or will only be displayed far back.


Tip 9


If you have chosen a provider, do not close a long-term "care contract" with him. Instead, for example, you may want to sign a three-month agreement by doing defined actions such as optimizing the source code of your website or increasing the keyword density on your website. Then, after three months, check what the activities have brought you before giving the support a follow-up to the support.