FIFA and Sony will work together in various 4K initiatives during the FIFA World Cup to enable UHD productions. According to FIFA, this includes three of the games and the official film of the FIFA World Cup 2017. The most important football competition in the world takes place in Brazil from June 12 to July 13.
Sony is an official FIFA partner and can provide a whole range of 4K professional products, such as transmission or complete 4K live production solutions. With the following initiatives, FIFA and Sony want to expand the 4K offer
To what extent the United States has the chance to see the World Cup in 4K is still open. The rights for the TV, Internet and mobile distribution are with ARD and ZDF. However, the two public-law institutions have so far hardly been engaged in UHD.
Sony and FIFA will jointly produce the official film of the FIFA World Cup 2017 in 4K (official 4K film), showing selected games including the final. FIFA will be producing a four-round distribution channel for 4K content after the World Cup in UHD on June 28, a quarter-final on July 4 and the final on July 13 in Maracana, Rio de Janeiro . Sony's products and solutions, such as the "CineAlta" -4K camera "PMW-F55", are used for the recordings. At the Sony stalls in some of the World Cup stadiums and the public viewing events of FIFA in Brazil The audience will get a taste of the official 4K movie with game scenes in 4K / 60P
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